/ ERIC MUNIER
2013 - EDGAR ET LEON
French luxury leather handbags
When artisan craftsmanship gets digital
I came in to help my friend setup his digital business. It was a family owned leather workshop that he wanted to transform and modernize.
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I started by purchasing a domain name and did everything from there to launching an e-commerce platform a few months later, allowing customers to create and order their personal handbag online.
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Every piece was unique and made to order.
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I installed and configured Prestashop for this project and then added an extra layer allowing customers to design and create their own handbags in a simple way.
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In retrospect, even if the service was fully functional and amazing, it was a bit too much for our target market. They expected a personal recommendation and design service tuned to their taste and personality, instead of designing the product themselves
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Design wise I extended my skills to colour sampling, photography and print advertising. I learned about materials, fashion and trends and how to combine all of this to create atemporal high end accessories.
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On a practical level, I also learned to design handbags, cut and stitch leather and that was immensely enjoyable.
After a few years, the leather business pivoted successfully into interior design and the handbags adventure came to and end.
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You can now follow Cuir au Carre on their Instragram feed.
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