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2015 - NET-A-PORTER

Luxury online fashion retailer - www.net-a-porter.com

Complete redesign

I joined Net-a-Porter initially for a short term contract and ended up staying over a year as the head of mobile user experience.

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I originally worked on the the complete redesign of THE OUTNET mobile app. The OUTNET is part of the Yoox Net a Porter group, alongside Mr Porter.

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This led to a new navigation system, new functionalities, new UI and new way of merchandising content on the app.

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As a side effect the merchandising backend also needed a bit of a revamp to accommodate for the changes and the project became substantially bigger than originally planned.

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User testing is not only for designers

Through rigorous user testing, user interviews and data crunching, I could gather valuable feedback and was able to fine tune and adjust the new experience prior to launch.

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The user interviews were also a good opportunity to involve software developers, project managers, stakeholders and make them face and understand real users.

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It changed the perspective of how we were facing some problems and how we were prioritising them within the company.

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When the app was successfully launched, the OUTNET website started to look into how to adopt the new app design. 

Same feature =?  different design

Myself, I moved to work more closely on the NET-A-PORTER main mobile app, designing features that would work cross platforms seamlessly.

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It turns out however that for a feature to have a similar intent on iOS and Android platforms, they are not necessarily designed in the same way.

Consistency is not only important for the designs, it's also important for the designers​

By working with many different internal teams, I was able to see differences in processes and workflows.

I was already mindful of the importance of consistency in the user experience we deliver to our users.

I became then as conscious of the importance of consistency in our own internal design processes.

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